WIL'NA Professional Colour
Professional Colour System

Precise colour.
Every time.

A stoichiometric formula built on 99.9% pure pigments — engineered so every application delivers the same result, on every base, every time.

WIL'NA Hair Color Cream
Hair Color Cream 100ml
Permanent
Colour

Built on a stoichiometric formula — the precise molar ratio of primary and secondary pigments is calculated to trigger a complete, balanced colour reaction. No residual pigment left in the hair. Richer colour, greater stability, and a result a professional can rely on.

99.9% pure pigments — every raw material batch is IR-verified before production. Less pigment load, less colour drift, more stable results across all 79 shades.
Sugar Plex — natural Inulin complex protects and strengthens hair during colouring. Maintains moisture, improves elasticity.
Vegan Keratin — plant-based keratin from amino acids restores fibre density. Strong, silky, luminous results.
79 shades across 21 series — from deepest black to lightest blonde, with specialist series for grey, toning, and correction.
5 VOL 10 VOL 20 VOL 30 VOL 40 VOL
Oxidizing Emulsion Cream 995ml
New Generation
Developer

Engineered specifically for WIL'NA colour formulas. Stable oxidation, precise pigment development, predictable results — even on demanding bases.

Creamy emulsion texture — ideal mixing without phase separation, easy application, even distribution.
Controlled process — reduces risk of uneven results, contributes to colour stability.
5 strengths — 5 / 10 / 20 / 30 / 40 VOL. From gentle toning to maximum lift, for every technique.
Technical Information

Application Guide

Mixing ratios, developer selection, and application sequence — everything needed for a precise result every time.

Skin Allergy Test Required — Every Application

WIL'NA colour products may cause an allergic reaction. A skin allergy (patch) test must be carried out at least 48 hours before every application — including for clients who have been coloured before, with WIL'NA or any other brand. Do not apply if the client has a known sensitivity to hair dye, or if the scalp is irritated, broken, or affected by a skin condition. Always consult the product Safety Data Sheet and packaging instructions before use.

01 — Mixing Ratios

Colour : Developer

The ratio changes depending on the technique. Use the correct proportion to ensure the stoichiometric reaction runs to completion.

Standard
1 : 1.5
All standard shades, levels 1–10. Grey coverage with 20 or 30 VOL.
Super Blonde
1 : 2
Super Light shades only. Increased developer activates maximum lift.
Toning
1 : 2
5 VOL toning or length refresh service. No level lift required.
Glassy Grey
1 : 1
Resistant or glassy grey hair only. Use with 40 VOL. Processing: 45–50 min.
02 — Developer Selection

Which VOL to Use

Five precisely calibrated strengths — each matched to a specific lift level and technique.

5 VOL Developer
5
VOL
1.5%
Toning & Refresh
Gentle toning, neutralising unwanted tones, refreshing colour in lengths. No level lift. Ideal for porous or pre-lightened hair.
⏱ up to 20 min
10 VOL Developer
10
VOL
3%
Tone-in-Tone
Tone-in-tone, darkening, colour correction, lightened bases. Even result without significant lift on natural base.
⏱ 30–35 min
20 VOL Developer
20
VOL
6%
Standard
Standard colouring, 1–2 level lift, grey coverage, all shades level 1–7. Balanced durability with gentle action.
⏱ 35–45 min
30 VOL Developer
30
VOL
9%
2–3 Level Lift
2–3 levels lift, dark bases, grey coverage levels 8–10. Intensive colourist techniques. Super Light up to 3–4 levels.
⏱ 35–45 min
40 VOL Developer
40
VOL
12%
Maximum Lift
Maximum 3–4 level lift. Super Light up to 4–5 levels. Glassy resistant grey. Professional use only, full process control required.
⏱ 45–60 min
03 — Application

How to Apply

The sequence depends on whether you are lifting or depositing. Applying in the wrong order affects the evenness of the result.

Darkening or Same Tone
1
Apply colour to the roots first.
2
Distribute through lengths and ends.
3
Process for the full recommended time.
Lifting
1
Apply colour to lengths and ends first.
2
After 30 minutes, apply a fresh mix to the roots.
Prevents root overheating from body heat. Ensures even lift from root to tip.
Root Touch-Up
1
Apply colour to roots only.
2
Lengths: only if needed. Use 5 VOL at 1:2 for a gentle refresh.
3
To refresh fade, emulsify at the end of processing time — add water, distribute remaining mix through lengths for 5–10 min.
After Processing
1
Add water and emulsify with hands using circular movements. Do not rinse yet.
2
Rinse and wash with a colour-safe shampoo.
3
Apply conditioner for 3–5 minutes. Seals the cuticle, stabilises pigment, and extends colour longevity.