79 shades. 100% grey coverage. Stoichiometric precision. The professional system built for results that hold — every client, every time.
12 levels from deepest black to Super Light blonde — across 21 series including Natural, Ash, Copper, Pearl, Beige, Chocolate, Intense and more.
Every detail engineered for a reason — from raw material selection to the final product in your hands.
Natural Inulin complex from chicory root protects and strengthens the hair fibre during colouring. Maintains moisture, improves elasticity, luminous results.
Natural OriginPlant-based keratin from selected amino acids restores hair fibre structure. Stronger, denser, silkier — and a more even surface for colour deposit.
100% VeganPrecise molar ratios trigger a complete chemical reaction — no residual unreacted pigment. Richer colour, longer fade resistance, consistent results batch to batch.
Science-BasedSalon-exclusive access, trade pricing, and a formula system your team can rely on — every client, every time.
WIL'NA is available only through professional salons. Your clients can't buy this off the shelf — that's by design.
Dedicated wholesale pricing with straightforward minimum order requirements and consistent availability.
Formula guidance, application support, and direct access to the WIL'NA technical team whenever you need it.
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