Professional colour.
No compromises.

WIL'NA is a professional hair colour developed to a single standard: every application should deliver the same result, on every base, every time.

To achieve that, we built the formula from scratch. Pigments are sourced at 99.9% purity and combined to strict stoichiometric ratios, so the chemical reaction is complete and no unreacted pigment is left in the hair. Ammonia levels are calibrated individually for each shade — only the minimum required for the target lift.

The result is 79 shades that are consistent, predictable, and fade-resistant — produced in an ISO-certified EU facility and matched to a dedicated Oxidizing Emulsion Cream.